MusicPlus is a popular Arabic music-driven television channel with programming that revolves around the main themes of music and contemporary lifestyle. The channel features the latest music videos, celebrity news and interviews, chart countdowns, UAE events and concert performances by Khaleeji and Pan-Arab music stars. The channel’s focus is 50% Pan-Arab, 50% Khaleeji music.
Launched in 2003, MusicPlus pioneered in the region, the innovative interactive elements prevalent among TV shows the today – chat, gaming, SMS contests, on-demand song requests, voting and polling, supported by SMS and MMS messaging, IVR and the internet.
Its market is focused on UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, Yemen, Lebanon, Egypt, Sudan, Jordan, Syria, Iraq and North Africa essentially for their bi-directional connectivity. Its viewers are male and female Arabs with medium disposable income between the ages of 15 to 49, with those between 17 to 40 years old as the primary market.
Broadcasting from Dubai Media City to the rest of the Middle East and North African region through NileSat 101, Frequency 11785, 27500V, as the first channel on the bouquet of Dubai TV, Sama Dubai, Dubai One, Dubai Sports, Dubai Racing, CNBC, and Sharjah. The satellite beams to over 20 million viewers in 25 Arabic- speaking countries. MusicPlus is also available in the UAE through the eVision and Du cable systems, reaching a total of 400,000 homes in the Emirates.